Insetting Gathers Momentum – Creating Value in Supply Chains & Ecosystems

By | August 23, 2019


Plan Vivo recently held a capacity building event
in London to discuss the opportunities and challenges of insetting with project developers,
researchers, and businesses. “Thank you everybody for
coming here today, to our Insetting event ‘Insetting within your Value Chain’ organised by the Plan Vivo
foundation. Insetting creates long-term positive change by
compensating for the social and environmental impact of a business within its own supply chain. While Carbon Offsetting allows companies
to manage their carbon footprint, Insetting is a way to do this with
additional benefits for the business. Businesses partner with communities that
fall within their sphere of influence, or that they purchased commodities from, and then together they develop new
projects to reduce carbon emissions. These projects not only benefit the
local ecosystems and the community, but they also increase
supply chain stability for the business. “We hear time and
again in our conversation with Green Mountain, Ben & Jerry’s, with others, that they’re
already investing. They want to invest back in their
supply chain as part of their overall concern about the sustainability of
supply over time. Businesses are rapidly waking up to the need
for action on climate change and deforestation. But for many action and expenditure is still not directly linked to the core
operations of the business. Insetting has the potential to fast-track action as it provides multiple benefits to
businesses as well as to the environment and to local
communities. For example, Nespresso are working with Pur Projet on ambitious tree planting programs with coffee
farmers in Colombia and Guatemala “We started with Nespresso last year with two pilot projects, one in Columbia and one in Guatemala. The program objective is to plant 10 million trees
within 2022 to fully inset the footprint of Nespresso.” By working within their own supply
chain, businesses can gain insight into their operations, they can strengthen relationships with local suppliers, improve stability of the local ecosystems
and ensure long-term quality. “By explaining that I am not
just there with them for three years, but for a long time. This makes the
people happy because they feel like they have support and support that is
trying to understand very well how they live.” The first step with Insetting is to establish the carbon footprint as
well as looking at the other social environmental impacts of a business.
Organisations then map out the relationships that they have within their own business ecosystem. What
they’re looking for is opportunities to create new projects
with people that they already work with. The growing network can
provide know-how and shared experience to make this easier. These are long-term projects, often
developed and implemented over many years. The business provides
finance for the project and for the work done by local communities. Projects can be certified by voluntary carbon standards like
Plan Vivo. For example, Green Mountain Coffee
Roasters recently teamed up with Catholic Relief Services to develop a
coffee Insetting project in Nicaragua under the Plan Vivo
Standard. The coffee industry is a focus for early Insetting projects. Source Climate Change Coffee has already
seen the benefits from working with farmers in Mexico and
insetting is core to their conservation led brand.
Communities who supply businesses also share in the success of Insetting. Plan Vivo have produced the first
guidance manual for businesses who are looking at Insetting. This was launched at the recent networking event in London. An international platform for Insetting
is currently being developed to speed the integration of the idea into
business and get really clear on best practice as
more and more organisations aline with the communities and ecosystems that underpin their success.

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